Custom Branded Packaging
3 Top Tips
Custom packaging is more than just a box. It’s a brand’s handshake with its customers.
In this blog, we’ll explore three essential tips for standout packaging: innovative design, sustainability, and leveraging technology – followed by a case study.
These strategies enhance the unboxing experience and strengthen brand identity and customer loyalty.
Join us as we unpack the secrets to making your product’s first impression unforgettable.
Empowering Your Packaging Journey
Why Custom Packaging is a Must
In our ‘digital age’, online shopping is the new norm.
your first impression with consumers. Therefore, your packaging design is pivotal in setting the tone for your brand’s quality and value.
Custom branded packaging goes beyond protecting the product; it serves as a silent salesman, an extension of the brand identity, and a canvas for storytelling.
“Brands must adapt to rapidly evolving consumer preferences, or they will be left behind.”
Jack Preston – Managing Director
Branding your box to create impact
This shift is not just about aesthetics; it’s about integrating sustainability, leveraging cutting-edge technology, and designing with the consumer’s needs and values at the forefront.
Here, we explore three essential custom packaging tips brands should embrace in 2024 to stay competitive, followed by a case study.
How to create Consumer Centric Packaging
Start with a simple question:
“what does my consumer expect in 2024?”
The answer will be different for everyone. To help get you started we’ve created 3 Top Custom Packaging Tips for creating packaging designs consumers will love:
In a world bombarded with choices, personalisation is the differentiator
Designing with the consumer in mind means understanding their wants and needs, down to the smallest details, to provide the best unboxing experience. Custom packaging in 2024 should tell a story, evoke emotions, and create a memorable experience that encourages sharing on social media. It’s about more than just aesthetics; it’s about functionality, ease of use, and how it makes the consumer feel.
Whether through personalised messages, unique shapes, or interactive elements, custom packaging designed with the consumer in mind can elevate a brand from just another product on the shelf to a cherished part of the consumer’s lifestyle.
Each business carries its own brand message, packaging expresses it. Therefore, important to work with a packaging provider that understands the assignment and can guide you on maximising your brand perception. An example could be a unique logo experience using SPOT UV or Foiling.
Sustainability is Key
Eco-friendly packaging has shifted from a ‘nice thought’, to a must-have.
Consumers are increasingly choosing brands that demonstrate environmental responsibility, making it imperative for businesses to adopt eco-friendly packaging solutions. Sustainable packaging isn’t just about using recyclable materials; it encompasses the entire package lifecycle, including its production, transportation, and disposal.
Incorporating features that enhance the packaging’s recyclability or reusability can significantly amplify a brand’s green credentials. For example, designing packaging that consumers can repurpose for other uses or that simplifies the recycling process helps bridge the gap between eco-conscious practices and consumer convenience.
Prest Packaging is leading the charge in eco-friendly packaging. Our sustainable packaging solutions are designed to minimise environmental impact without compromising on aesthetics or functionality. In fact, our Lithographic (Litho) printing uses vegetable oils, instead of ink.
Technology has revolutionised every aspect of our lives, and custom packaging is no exception.
The importance cannot be overstated as we move deeper into the 21st century. In an age where efficiency, innovation, and customisation are not just valued but expected, technology stands as the backbone supporting these demands.
One of the game-changing advancements is the use of 3D mock-ups in the design process. This technology allows businesses to create and visualize their packaging in a virtual environment before any physical prototype is made. The benefits are twofold.
First, it significantly reduces the time and cost associated with traditional trial-and-error methods. Second, it enables brands to experiment with bold, innovative designs without the risk. In 2024, leveraging technology like 3D mock-ups is not just about staying ahead of the curve; it’s about making informed, cost-effective decisions that resonate with your audience.
As we look to 2024 and beyond, the integration of technology in packaging design is not just a trend but a fundamental shift in how businesses approach product presentation and brand storytelling. Embracing these technological advancements will be key for brands aiming to differentiate themselves and forge deeper connections with their customers.
How to create Consumer Centric Packaging
Case Study: Lumifil
Lumifil’s Luminous Packaging: A Cohesive Brand
Lumifil, a skincare manufacturer with a considerable Instagram presence, has effectively leveraged its social media aesthetic to inform its product packaging design, creating a seamless brand experience that resonates with its audience.
Lumifil’s custom packaging is a prime example of how visual branding and consistency across different platforms can contribute significantly to a brand’s recognition and customer perception.
The use of bright, luminous colours is not just a design choice but a strategic one. The pink, orange, and blue colour schemes are not only eye-catching but also evoke feelings of vibrancy and energy, which are associated with healthy, radiant skin – a promise often at the core of skincare brands. By ensuring that the packaging colours align with those featured on their Instagram, Lumifil is not just selling a product; they’re offering a consistent brand story and lifestyle.
Furthermore, the packaging design employs modern and clean typography, which suggests sophistication and aligns with the latest design trends, appealing to an audience that is likely very conscious about beauty and design trends. The incorporation of hexagonal patterns adds a layer of texture and complexity to the design, hinting at the scientific care and attention that goes into the formulation of their skincare products.
In addition to the aesthetic appeal, the packaging serves a functional purpose as well. The clear labeling of the product names, such as L-KISS, L-MAX, and L-LITE, helps customers easily differentiate between the offerings. This clarity in communication, combined with the appealing visuals, can significantly enhance the unboxing experience, making it more memorable and shareable – an important aspect in today’s social media-driven consumer culture.
The success of Lumifil’s packaging design can serve as inspiration for other brands looking to bridge their online presence with physical products. By taking cues from their digital colour palette and graphic elements, companies can create a physical extension of their brand that feels familiar to their existing followers and attractive to potential customers. This approach can increase brand loyalty and help create a stronger, more cohesive brand identity.
packaging designs consumers will love:
Prest Packaging: Your Partner in Brand Success
Choosing Prest Packaging for your custom branded packaging needs means partnering with a company that prioritises your brand’s success. We understand that packaging is an integral part of the brand experience, and our holistic approach ensures that every aspect of your packaging – from design to delivery – is meticulously crafted to enhance your brand’s value.
Our comprehensive range of packaging solutions caters to various industries, including retail, cosmetics, food and beverage, and more. Whether you’re launching a new product or looking to revamp your packaging strategy, Prest Packaging offers tailored solutions that align with your brand’s goals and budget.
In the digital shopping era, custom packaging is more than a necessity; it’s a brand’s first impression and a key to consumer connection. As Jack Preston highlights, it’s foundational for a brand’s strategy, merging aesthetics, sustainability, and technology to resonate with consumer expectations.
Lumifil’s packaging exemplifies this, mirroring their Instagram aesthetic to create a seamless brand experience that translates from digital to physical. Their use of vibrant colors and modern design elements not only attracts attention but also narrates the brand’s story, encouraging customer interaction and enhancing the unboxing experience.
Sustainability and technology are paramount; from eco-friendly materials to advanced design mock-ups, these elements are non-negotiable for brands that want to stay competitive. Prest Packaging champions this evolution, driving eco-innovation without compromising on design.
Ultimately, custom packaging like Lumifil’s is the bridge between a brand and its audience, a crucial touchpoint that can turn a product into a lifestyle choice. In 2024, brands that leverage these packaging insights will not just capture market share but also win consumer loyalty.
Author: Rico Naylor – Head of Branding & Partnerships
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