Custom Branded Packaging
3 Top Tips
Custom packaging is more than just a box. It’s a brand’s handshake with its customers.
In this blog, we’ll explore three essential tips for standout packaging: innovative design, sustainability, and leveraging technology – followed by a case study.
These strategies enhance the unboxing experience and strengthen brand identity and customer loyalty.
Join us as we unpack the secrets to making your product’s first impression unforgettable.
Empowering Your Packaging Journey
Why Custom Packaging is a Must
In our ‘digital age’, online shopping is the new norm.
your first impression with consumers. Therefore, your packaging design is pivotal in setting the tone for your brand’s quality and value.
Custom branded packaging goes beyond protecting the product; it serves as a silent salesman, an extension of the brand identity, and a canvas for storytelling.
“Brands must adapt to rapidly evolving consumer preferences, or they will be left behind.”
Jack Preston – Managing Director
Branding your box to create impact
This shift is not just about aesthetics; it’s about integrating sustainability, leveraging cutting-edge technology, and designing with the consumer’s needs and values at the forefront.
Here, we explore three essential custom packaging tips brands should embrace in 2024 to stay competitive, followed by a case study.
How to create Consumer Centric Packaging
Start with a simple question:
“what does my consumer expect in 2024?”
The answer will be different for everyone. To help get you started we’ve created 3 Top Custom Packaging Tips for creating packaging designs consumers will love:
How to create Consumer Centric Packaging
Case Study: Lumifil
Lumifil’s Luminous Packaging: A Cohesive Brand
Lumifil, a skincare manufacturer with a considerable Instagram presence, has effectively leveraged its social media aesthetic to inform its product packaging design, creating a seamless brand experience that resonates with its audience.
Lumifil’s custom packaging is a prime example of how visual branding and consistency across different platforms can contribute significantly to a brand’s recognition and customer perception.
The use of bright, luminous colours is not just a design choice but a strategic one. The pink, orange, and blue colour schemes are not only eye-catching but also evoke feelings of vibrancy and energy, which are associated with healthy, radiant skin – a promise often at the core of skincare brands. By ensuring that the packaging colours align with those featured on their Instagram, Lumifil is not just selling a product; they’re offering a consistent brand story and lifestyle.
Furthermore, the packaging design employs modern and clean typography, which suggests sophistication and aligns with the latest design trends, appealing to an audience that is likely very conscious about beauty and design trends. The incorporation of hexagonal patterns adds a layer of texture and complexity to the design, hinting at the scientific care and attention that goes into the formulation of their skincare products.
In addition to the aesthetic appeal, the packaging serves a functional purpose as well. The clear labeling of the product names, such as L-KISS, L-MAX, and L-LITE, helps customers easily differentiate between the offerings. This clarity in communication, combined with the appealing visuals, can significantly enhance the unboxing experience, making it more memorable and shareable – an important aspect in today’s social media-driven consumer culture.
The success of Lumifil’s packaging design can serve as inspiration for other brands looking to bridge their online presence with physical products. By taking cues from their digital colour palette and graphic elements, companies can create a physical extension of their brand that feels familiar to their existing followers and attractive to potential customers. This approach can increase brand loyalty and help create a stronger, more cohesive brand identity.
packaging designs consumers will love:
Prest Packaging: Your Partner in Brand Success
Choosing Prest Packaging for your custom branded packaging needs means partnering with a company that prioritises your brand’s success. We understand that packaging is an integral part of the brand experience, and our holistic approach ensures that every aspect of your packaging – from design to delivery – is meticulously crafted to enhance your brand’s value.
Our comprehensive range of packaging solutions caters to various industries, including retail, cosmetics, food and beverage, and more. Whether you’re launching a new product or looking to revamp your packaging strategy, Prest Packaging offers tailored solutions that align with your brand’s goals and budget.
Conclusion
In the digital shopping era, custom packaging is more than a necessity; it’s a brand’s first impression and a key to consumer connection. As Jack Preston highlights, it’s foundational for a brand’s strategy, merging aesthetics, sustainability, and technology to resonate with consumer expectations.
Lumifil’s packaging exemplifies this, mirroring their Instagram aesthetic to create a seamless brand experience that translates from digital to physical. Their use of vibrant colors and modern design elements not only attracts attention but also narrates the brand’s story, encouraging customer interaction and enhancing the unboxing experience.
Sustainability and technology are paramount; from eco-friendly materials to advanced design mock-ups, these elements are non-negotiable for brands that want to stay competitive. Prest Packaging champions this evolution, driving eco-innovation without compromising on design.
Ultimately, custom packaging like Lumifil’s is the bridge between a brand and its audience, a crucial touchpoint that can turn a product into a lifestyle choice. In 2024, brands that leverage these packaging insights will not just capture market share but also win consumer loyalty.
Author: Rico Naylor – Head of Branding & Partnerships
See more packaging blogs
The Top Packaging Design Trends to Watch in 2023
If you want your products to stand out in an increasingly competitive marketplace, then you need to ensure you’re embracing the very latest packaging design trends. Learn more.
How to Maximise Your Product Sales With Luxury Packaging
Luxury Packaging is packaging which has been researched, designed and manufactured to convey a feel and sense of luxuriousness upon a product. Not only is luxury packaging more accessible than ever, but it can make a significant difference to your bottom line. Learn more.
Top 10 Best Packaging Practices for eCommerce Businesses
Is your packaging as good as it could be? All too often, eCommerce businesses overlook the packaging. But, packaging can make a big difference to your bottom line. If you want to make sure your eCommerce packaging is as good as it can be, read these top 10 packaging...